Future is in the data:
knowing your customers
improve your sales

SHOP WINDOW

How many people pass
in front of the shop window?

How long the person
observes the showcase

What does the person
observe in the window?

How long look at the
specific object in the window?

ENTRANCE AREA

What is the gender/age/ethnic
of customers that
enter/leave the store?

ls it possible to distinguish
entrances of individuals,
couples, groups?

Can you know the time
of permanence for single person?

Can you calculate the percentage
of engagemen/bounce?

INTERNAL AREA

How many people have access
to a specific area of the store?

Whatis the average length
of stay of the client in an area?

What are the paths of the
customer in the store?

What is the attraction
and engagement product
from the article?

Future is in the data: knowing your customers improve your sales

SHOP WINDOW

How many people pass in front of the shop window?

How long the person observes the showcase

What does the person observe in the window?

How long look at the specific object in the window?

ENTRANCE AREA

What is the gender/age/ethnic of customers that enter/leave the store?

ls it possible to distinguish entrances of individuals, couples, groups?

Can you know the time of permanence for single person?

Can you calculate the percentage of engagemen/bounce?

INTERNAL AREA

How many people have access to a specific area of the store?

Whatis the average length of stay of the client in an area?

What are the paths of the customer in the store?

What is the attraction and engagement product from the article?

  • Big Data could help U.S. retailers
    boost margins by 60%.

    McKinsey Global Institute

  • It's a big mistake to theorize before one has some data:
    often the facts are altered to fit the theory,
    rather than adapt the theory to the facts.

    Arthur Conan Doyle

  • Even by 2025, bricks and mortar stores should still account
    for approximately 85% of U.S. retail sales.

    McKinsey Global Institute

  • Better use of next generation analytical tools and capabilities
    is seen as a potential game changer for retailers.

    RSR Research, January 2014

Our software

The Challenge of retail marketing

Your in-store analytics. Customer data has become the ultimate company asset and a key factor in winning in your business. SmartStoreXperience is a powerful and sophisticated platform that allows you to quantitatively measure the interaction of the customers with the space and the objects in your stores.

KPIs for your business. General management, visual merchandising, marketing, store operations and retail departments will get benefits out of the KPIs produced through the platform, each of them for their own area of competence, shortening the distance between the corporate management and the stores.

Intelligent management. SmartStoreXperience offers a real tool for intelligent management: measure, analyse, compare and take advantage of actionable data to make your business grow. Data oriented decisions can lead to new and winning strategies.

Our software

The Challenge of retail marketing

Your in-store analytics. Customer data has become the ultimate company asset and a key factor in winning in your business. SmartStoreXperience is a powerful and sophisticated platform that allows you to quantitatively measure the interaction of the customers with the space and the objects in your stores.

KPIs for your business. General management, visual merchandising, marketing, store operations and retail departments will get benefits out of the KPIs produced through the platform, each of them for their own area of competence, shortening the distance between the corporate management and the stores.

Intelligent management. SmartStoreXperience offers a real tool for intelligent management: measure, analyse, compare and take advantage of actionable data to make your business grow. Data oriented decisions can lead to new and winning strategies.

  • Marketing

    People counting, peel-off, age/gender/ethnicity, dwell time, engagement and performance are interesting KPIs to measure your shoppers reaction to marketing actions and campaign, and to understand and define heuristics based on your in-store analysis: improve your business understanding why things happen.

  • Visual merchandising

    Area snapshots and area/store heat maps are the basic functions to help the visual merchandising department to understand the attractivity of the shop windows and the displays inside the store, and to check the whole layout compliance.

  • Staffing

    Retailers that wants to take full advantage of our SSX platform can also rely to the staffing functionalities, thought to alert staff and store managers when particular events occur and drive them to a more efficient activity in the store, improving the staff efficiency.

  • More

    Retail companies need to take the maximum advantage from the platform trying not to upset their consolidated business processes. We give the possibility to integrate the platform in the company’s ecosystem through IP based communication in all possible form.

Marketing

People counting, peel-off, age/gender/ethnicity, dwell time, engagement and performance are interesting KPIs to measure your shoppers reaction to marketing actions and campaign, and to understand and define heuristics based on your in-store analysis: improve your business understanding why things happen.

Visual merchandising

Area snapshots and area/store heat maps are the basic functions to help the visual merchandising department to understand the attractivity of the shop windows and the displays inside the store, and to check the whole layout compliance.

Staffing

Retailers that wants to take full advantage of our SSX platform can also rely to the staffing functionalities, thought to alert staff and store managers when particular events occur and drive them to a more efficient activity in the store, improving the staff efficiency.

More

Retail companies need to take the maximum advantage from the platform trying not to upset their consolidated business processes. We give the possibility to integrate the platform in the company’s ecosystem through IP based communication in all possible form.

Marketing

People counting, peel-off, age/gender/ethnicity, dwell time, engagement and performance are interesting KPIs to measure your shoppers reaction to marketing actions and campaign, and to understand and define heuristics based on your in-store analysis: improve your business understanding why things happen.

Visual merchandising

Area snapshots and area/store heat maps are the basic functions to help the visual merchandising department to understand the attractivity of the shop windows and the displays inside the store, and to check the whole layout compliance.

Staffing

Retailers that wants to take full advantage of our SSX platform can also rely to the staffing functionalities, thought to alert staff and store managers when particular events occur and drive them to a more efficient activity in the store, improving the staff efficiency.

More

Retail companies need to take the maximum advantage from the platform trying not to upset their consolidated business processes. We give the possibility to integrate the platform in the company’s ecosystem through IP based communication in all possible form.

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PRIVACY POLICY

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Calypselab Ltd. may collect, store and use the following kinds of personal data:
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Calypselab Ltd. may collect information about you computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of this website, to improve the website's usability, and for marketing purposes.
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In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:
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Except as provided in this privacy policy, we will not provide your information to third parties.

 

INTERNATIONAL DATA TRANSFERS

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

 

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We will take reasonable precautions to prevent the loss, misuse or alteration of your personal information. Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

 

POLICY AMENDMENTS

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

 

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The website contains links to other websites. We are not responsible for the privacy policies (or content) of third party websites.